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        My (Insanely Large) List of SEO Tools & Other Useful Resources

        I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing, and often the depth and breadth is outstanding.

        I find this to be true online and offline – I read a lot of industry blog posts and attend many workshops and conferences and people are typically quite passionate about what they do; and that passion frequently translates into contributions to the rest of us in the online marketing community.

        Nowadays, as an SEO Strategist on Team Portent, the bulk of my day-to-day professional work involves a lot of, well, SEO-related diagnosis and recommendations. And just like you wouldn’t send a carpenter or a plumber out to do a job without a proper set of tools, we online marketers need tools that help us to be more productive than we would be otherwise. During my day-to-day work, I use a combination of Portent’s stellar internal toolset and a host of other tools as well.

        Some time ago I started keeping a list of tools on an Excel spreadsheet because it’s just too hard to keep everything in my head (I named the file my “forget-me-not” list of tools). I read a lot of industry blogs every day and if someone mentions some tool and it seems like something I can use now or in the future, I log it on my spreadsheet for future investigation or use.

        So now I have this giant list of tools that I want to share with you. But first, a shameless plug:

        Cut the Talk – It’s Time to Rock

        You probably already know about many or most of these tools, but I’d bet that you’ll find at least one cool tool here you’ve never used before – and that will make it worth your time to scan the list or bookmarking this page for future reference.

        I’ve broken this down to logical-to-me categories, but you may prefer a different organizational scheme. Also, it’s true that many of these tools “fit” into more than one category and can be used for multiple tasks, so there is that to keep in mind. I’ll also mention that you may find my extremely short descriptions inadequate (please be kind, I typically would enter the tool to my spreadsheet with some hastily-typed or copy/paste from the site to cue me as to what the tool could be used for). But setting all that aside, what’s important is that someone, hopefully you, will find this list useful.

        Last notes: I’ve been keeping this list just for my own personal benefit, and I’m not being compensated in any way by any tool or resource you see on this list. My descriptions are purposely very short making it easy for you to scan this list. So without further ado, here’s my insanely large list of tools. Want to download the spreadsheet? No problem, do that at the bottom of this post.

        Categories (click to jump to that specific list of tools)

        Competition Research

        Content Strategy

        Conversion Rate Optimization


        International SEO

        Keyword Research

        Link Building Earning

        Local SEO

        Online Reputation Management


        Rank Checking

        Site Analysis

        Social Media

        Structured Markup

        Miscellaneous Tools & Toolsets


        Competition Research

        Sure, you don’t want to “take your eye off the ball” with respect to your site and overall digital marketing strategy – but you don’t want to be caught sleeping either while your competitors pass you by (excuse the mixed metaphors). You can learn a lot from what your competitors are doing well or even doing poorly when it comes to online marketing. I recommend you do periodic research on your competition and keep your finger on the pulse of your industry at large.

        AdWords Keyword Planner

        Use Competitor URLs in Keyword Planner tool, review suggested keyword groups and keywords.


        Batch Analysis: very fast overview of backlinks & social metrics for any list of URLs you enter.

        Fresh Web Explorer

        Where are your competitors being mentioned? Are there feeds that highlight their content frequently? FWE is a good tool to build up your outreach list.

        Market Samurai

        Top 10 SERP comparison module outputs a color-coded grid of various key ranking metrics.


        Browser toolbar – provides wealth of metrics & data on web pages and SERP listings.


        Bulk URL checker to grab Moz stats on multiple URLs via SERPs scrape/download.

        Open Link Profiler

        “The freshest backlinks, for free”.

        Open Site Explorer

        Get most linked-to URLs for popular content research – many, many more uses.

        Reverse Internet

        Serious competitive intelligence including finding all GA accounts!


        Use the domain vs. domain tool to see what keywords competitors rank for with associated metrics. View Competitor keywords, ad copy, organic or paid.


        “On-page report card” – grade a page for a Keyword.


        Analyze competition and discover keywords.

        Similar Sites

        Easily find similar websites.

        Similar Web

        Via Avinash at Mozcon – use to get a *&%$load of data on your site and other’s sites.

        Site Alerts

        Instant insights on any website: can also get email subscription to alerts.

        Web Me Up

        Backlink profile checker, not free.


        Get a quick overview of site metrics.

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        Content Strategy

        Content Gems

        Quickly find and share the most valuable content in one easy-to-use platform (paid tool).

        Content Strategy Generator Tool (updated)

        This very cool tool from Richard Baxter and the Builtvisible team helps you plan your content strategy intelligently, using keyword research and estimating your audience size. Their description of the tool is “Easily consolidate trending news from across the web, and find inspiration for your research topics quickly and easily”.


        Content “story” creation service via Mike King.


        Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.


        Navigate the world of public data.

        FAQ Fox

        Find questions your target demographic is talking about online.

        Fresh Web Explorer

        FWE allows you to check on or keep track of a set of terms over time, and helps you get a sense for what type of content gets a lot of mentions, shares, and links. Many more uses, features keep getting added.

        Google Public Data

        Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.

        Headline Analyzer

        Emotional Marketing Value Headline Analyzer.

        Similar Page Checker

        Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.


        Transcription service.

        Trend Hunter

        Paid tool.


        A community of bloggers and influencers come together to read and share great content.

        Wiki Mind Map

        Create mind map out of Wikipedia topics & articles.

        Content & Headline Idea Generator

        Enter a subject (or topic or keywords) and get all kinds of titles and ideas.

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        Conversion Rate Optimization




        Form Analytics.


        Heatmaps, screencapture.


        Get visitor feedback.


        Get visitor feedback.

        Kiss Metrics

        CRO, A/B testing, analytics.


        Live click tracking.


        A/B testing.

        Survey Monkey

        Get visitor feedback.

        Visual Website Optimizer

        A/B & MV testing.

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        “Amazingly simple graphic design for blogs, presentations, Facebook covers, flyers and so much more”.

        HTML Color Picker

        Use the online image color picker right to select a color and get the html Color Code of this pixel.

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        International SEO


        Hreflang testing tool.

        Hfreflang Generator

        Hreflang tag generator from Aleyda Solis.

        HREFLANG Sitemap Tool

        Create HREFLANG Sitemap.

        Impersonal Me

        Search de-personalized, via Portent SEO Kaitlin McMichael.

        International Geo-Surfing

        Search international, get SERPs.


        Displays a handy little chart with every definition of a word and synonyms. It’s a lexicon-builder’s dream.

        Search From

        Simulate using Google Search from different location or device or perform a search with custom search settings – useful for searching Google as if you were somewhere else and for SEO & SEA testing.

        Search Latte

        Build Google searches in any combination of Google supported top level domain, country and language.

        Word Reference

        Online translator.

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        Keyword Research

        AdWords Keyword Tools

        Generate keywords from a seed keywords or enter a list to obtain search volume and other data points.

        Google Analytics

        Look at the keywords that drive traffic – especially historical data before the onset of (not provided). Matched Search Queries – the keywords a searcher typed before clicking on an AdWords ad.

        Google Correlate

        Find searches that correlate with real-world data.

        Google Search

        Look at related searches at bottom.

        Google Suggest

        Don’t hit enter when you start searching. Thanks to Wil Reynolds.

        Google Trends

        Get idea of up or down trend & also look at hot trends for new ideas.

        Google Webmaster Tools queries

        Look for striking distance keywords. Export for further analysis in Excel or other tools.

        Keyword Eye

        Free section requires signup.

        Keyword Spy

        Organic & paid info. Recently added killer backlink analysis.

        Keyword Tool

        Like Ubersuggest: get 750 google keyword suggestions for free.


        Create “wonder wheels” of related terms – hover for definitions.

        Local Keyword Tool

        Local SEO keyword research tool – enter Zip & KEYWORD, get list of KEYWORD plus local cities.

        Market Samurai

        Research a list of keywords you enter or enter a seed keyword to generate related keywords; huge amount of associated metrics is available.

        Merge Words

        Concatenation tool.

        Meta Glossary

        Get definitions and related terms for keyword research.

        Moz Keyword Difficulty Tool

        Keyword difficulty tool.

        Moz On-page Grader

        Grade a page for a keyword.


        Enter site: get keyword list export, organic or paid

        SEO Chat

        Keyword suggestion tool.

        SEO Chat Keyword Suggest Tool

        Like Ubersuggest, you can generate lists of related keywords using a root term. Need to play with this, check it out.

        Social mention

        Download top keywords; use wordle/compose to create word cloud to visualize. Hat tip to Ben Lloyd.

        Sonar Solo

        Visualize social trends.


        Organic & paid info.


        Suggester is another free tool like Ubersuggest where you can input a seed term and generate variations – download to CSV is desired.

        Tag Crowd

        Make your own tag cloud from any text.


        Enter keyword, look at trends & spikes.

        Trend Hunter

        Trend Hunter.


        Generate list of keywords from seed; enter into AdWords tool for volume etc.


        Create word clouds.


        Generate keywords – paid tool.

        Wordstream Free Keyword Tools

        In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.


        Generate keywords – paid tool.

        Yahoo Glimmer

        “An RDF Search Engine”.

        Yelp Trends

        Yelp Trends tool.

        YouTube AutoSuggest

        Just like Google Autocomplete.

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        Link Building Earning

        Author Crawler

        You’ll end up with a report allowing you to sort your backlinks by the social standing of the authors of those links.

        Advanced Search Operator Auto Generator

        Incredible: enter a keyword, it outputs links to Google SERPS of your keyword plus various advanced search operators.

        Banana Tag

        Email Tracking service, via Ross Hudgens.

        Bookmarklet – Domain Hunter Plus

        Checks for broken links on a page. Browser plugin.

        Broken Link Check

        Checks a site for broken links.

        Broken Link Finder

        Garrett French’s tool – Citation Labs.

        Broken Link Index

        Scrapes the web for broken links based on keyword input!

        Bulk Doman Authority Checker

        Check DA of up to 200 domains at once.

        Buzzstream tools

        Various tools & uses.

        Domain Hunter Plus

        This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.


        Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.

        Email Format

        Find email address via domain name entry.

        Free Email Verifier

        Verify email addresses.

        Fresh Web Explorer

        Find recent mentions where you aren’t being linked-to.


        Help a reporter out.

        Image Raider

        Automated reverse image search! Search who’s using your image, request a link from them.


        A great free Infographics resource that allows you to easily create graphics and data visualizations.

        Keyword Typo Generator

        Create domain misspellings (add TLD) add to bulk backlink checker like Majestic or Ahrefs, find links that point to you then go and ’em.

        Link Search Tool

        Enter keyword, generates clickable advanced search operators!


        Mine our database and identify opportunity for content placement whether as a link builder, an affiliate or a website owner.


        Discover new links immediately, even as they’re being placed (via Mike King).


        Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.

        Majestic SEO

        See competitor’s link profile.


        Community of guest bloggers.

        Open Site Explorer

        Look at competitor’s links for good opportunities.

        Outdated Content Finder

        Find outdated content, build fresh, and ask for links.


        Grab OSE data via API with this tool.


        Scrape, check, ping, post!

        Search From

        View all your tweets on one page.


        Word cloud tool – use to see influencer names.

        Twitter Archiver

        Via Richard Baxter, Mozcon 2013: twitter archiving Google spreadsheet.


        Send email with a 1 min video (via Mike King).

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        Local SEO

        Best Darn Local SEO Client Questionnaire

        It really is.

        Census.gov Tools

        US Census tools for audience demographics.

        Generate local AdWords and Keyword Lists Tool

        Your Local SEO not-so-secret weapon.

        Moz Local

        “In one easy step, Moz Local ensures your business listings are correct, consistent, and visible across the web so search engines and new customers can find you.”

        Google Gadgets Driving Directions Widget For Your Webpage

        Google Gadgets driving directions widget for your webpage.

        Google Map Maker

        Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.

        Google Places for Business Category Tool

        Google Places for Business Category Tool.

        Google+ My Business Page Finder

        Michael Cottam’s Google+ My Business Page Finder.

        Whitespark Offline Conversion Tracker

        Offline Conversion Tracker

        OSHA Standard Industrial Category Tool

        OSHA Standard Industrial Category Tool.

        Plagiarism Checker

        Plagiarism Checker

        Schema Creator

        Create HTML with schema.org microdata.

        USPS ZIP Code Tool

        You’ll need a specific address, so be ready for that.

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        Online Reputation Management

        Complaint Search

        Search all complaint websites at once.

        back to categories



        Note: although I’ve been AdWords certified for years and have run some small campaigns, I don’t necessarily consider myself a “PPC guy” or expert (we have those here, though) – so my list of PPC tools is not particularly extensive, to put it nicely. Feel free to send me your non-commercial suggestions to add here via Twitter (@dportney) – thanks!


        Landing Page Creator.

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        Rank Checking

        The relative importance of checking rankings is debatable. In fact, it was at @SEMpdx SearchFest industry conference where I heard my first full-blown rant from @ConradSaam about the uselessness of checking rank (he recommended focusing on traffic and conversions) – that was 4 years ago and before the Google Hummingbird algorithm update and before Google started rewriting queries based on perceived user intent. I’ve used and still use rank checkers, but the effectiveness of SEO strategies based on keyword ranking really seems to be dying if not already dead. That said, here’s some tools I’ve used:

        Rank Checker for Firefox

        This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.

        Advanced Web Ranking

        Actually, AWR does much, much more than just rank tracking and is definitely worth checking out (this is a paid tool).

        Authority Labs

        I haven’t used AL in awhile, but have used their service and it’s generally very good – I’m sure they’ve made improvements since (this is a paid tool).

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        Site Analysis

        I love doing site analysis. Whether it’s a relatively quick SEO Triage, a comprehensive SEO Audit, or even a full-blown SEO Strategy Playbook, conducting a thorough site analysis and providing recommendations is one of my favorite tasks in SEO-land. Here are some tools that I use and that will make your analyses faster, easier, and more comprehensive.

        Aardvark bookmarklet

        Mouse over page elements to see HTML data like div classes & IDs.

        Backlink Over Optimization Analyzer

        Anchor Text Over Optimization Tool.

        Bing Webmaster Tools

        Bing users will thank you.


        Get an overview of site metrics.

        Check All the Links on a Website

        “Find Broken Links, Redirects & Site Crawl Tool.”

        Compression / gzip test tool

        A simple online web page compression / deflate / gzip test tool.

        CSS Sprites

        Create CSS Sprites Online.

        Developer Toolbar for Firefox

        Many use cases – a Swiss Army Knife of tools.


        Website Debugger.

        Foxyseo toolbar

        Get various site metrics.

        Frobee Robots.txt Checker

        Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

        Google Page Speed Insights

        Tools, data, and insights to improve your page speed.

        Google Penalty Checker

        Google Penalty Checker tool.

        Google Plus 1 Checker

        Google Plus One Checker in Bulk!


        Pagespeed & Yslow grade, great report!

        Gzip Check

        Check if Gzip is enabled.

        HTML Markup Validator

        W3C HTML markup validator.

        HTTP compression and conditional GET test tool

        Some web servers enable HTTP compression and conditional GET to reduce bandwidth usage with browsers that support these technologies. Use this tool to test whether a webpage supports HTTP compression and conditional GET.

        HTTP Compression Check

        Check if compression is on.

        IIS Search Engine Optimization Toolkit

        IIS Search Engine Optimization Toolkit.

        Image & Link Analyzer

        Check All Links or Images on a Page.

        META SEO Inspector

        Inspect Meta Data via Chrome Plugin.

        Mobile Test Me

        Check how a site looks on various mobile devices.


        Various tools – check dmoz, backlinks, DA etc.

        Neil Patels Website Analyzer

        Get various stats on your site and where you might make improvements.

        On-Page Optimization Tool

        Check the Important SEO Content on Your Webpage.

        Page Speed Tool

        Check the Speed of your site and your competitors.


        Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.

        Qualys SSL Labs

        Enter domain to test SSL Certs and get a report.

        Rex Swain’s HTTP Viewer

        See URL HTTP status.

        Robots.txt Checke

        Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.

        Screenshots dot com

        Better than way back machine – easy way to quickly see past versions of sites.


        SEO, Social, Rankings, keyword and backlinks report tool

        SEO Crawler

        Crawler – cloud based, allows export – max 250 URLs – plus other tools.

        SEO Quake

        Get key metrics & data quickly – use plugin or toolbar.

        Similar Web

        Via Avinash at Mozcon – use to get a sh*tload of data on your and other’s sites


        Check if a website properly supports the SPDY protocol, the super-fast HTTP replacement, and troubleshoot any problems with the configuration.

        Sprite Me

        Create CSS Sprites out of background image using bookmarklet

        Sprite Pad

        Create CSS Sprites – drag and drop interface

        Spy On Web

        You Can Disclose Websites With The Same Google AdSense Code, Google Analytics Code, IP Address etc.

        SSL Server Test

        Analysis of the configuration of any SSL web server on the public Internet

        URI Valet

        A great tool for digging into server headers, canonical information, analyzing redirect problems and more.

        Wayback Machine

        Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.

        Web Page Test

        Page Speed Tool via Ian


        Get a quick overview of site metrics

        back to categories


        Social Media

        Circle Count

        Google Plus Analytics

        Facebook Debugger

        Debug your OG tags

        Facebook Power Editor

        Facebook Power Editor Download page

        Find People On Plus

        The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.


        Find influencers; competitive research.


        Search and find the best twitter hash tags.


        Create tabs to listen on a particular topic or hashtag

        Know Your Meme

        Internet Meme Database


        Check for if your brand is available across multiple social sites

        Meme Generator

        Easy way to generate those images with text at top and bottom like “what if I told you…”

        Pinterest Rich Pin Validator

        Test structured markup and get approval in same process (per Cyrus’ Moz post)


        Want to know how any piece of content was shared socially across the major services? This is the tool to use.

        SharedCount API

        Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.

        Social Authority API

        How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.

        Social Crawlytics

        ID competitors most shared content

        Social Sites Image Size Template

        Complete data on all image sizes for major social media sites

        Sonar Solo

        Visualize social trends

        Twitter Land

        Social media analytics

        Twitter Validation Tool

        First submit domain (per Cyrus’ Moz post) – then check URL


        Analytics and more for Twitter via Matt McGee glowing recommendation.



        Structured Markup

        Good Relations

        Good relations snippet generator

        Google Data Highlighter

        Use to grab HTML Markup

        Google Plus Schema Creator

        Google Plus Schema Creator

        Google Structured Data Testing Tool

        If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.

        Schema Creator

        Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.

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        Miscellaneous Tools & Toolsets

        Ontolo – Extract Unique Hostnames

        Extract unique hostnames

        Ontolo – Remove Dupe Hostnames

        Remove duplicate hostnames

        Scraper Tool (Desktop)

        Desktop scraper / data harvester

        Seer Toolbox

        SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.

        SEO Automatic

        Lots of great tools here

        Small SEO Tools

        All kinds of tools to choose from, pretty cool!

        Virante SEO Tools

        Virante offers a number of high quality SEO tools to the public. These are often the same tools developed for the Virante team, opened up for public use.

        A/B Test Calculator

        Creates a bell curve.

        Aleyda Solis’ Tools List

        Aleyda Solis’ Tools List.


        How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.

        Convert Word Documents to Clean HTML

        Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.

        Dingus Markdown to Markup

        Convert HTML markup to markdown – via Matthew Henry at Portent.


        Keep stuff in the cloud, notes, screenshots, etc.

        Free download tool

        We help to download files from many popular sites.

        Google Local Search Weather

        Like MozCast – Daily Ranking Changes for Google Places for Business.

        Google Page Speed Service

        Singed up several times, never heard back.

        Google Play URL Builder

        Link tagging for Google Play Apps.

        Google Scraper Report

        Report if a site has scraped you and is outranking you too.

        Google URL Removal Tool

        Remove outdated content from the search results, public tool.

        Internet Marketing Ninjas SEO Tools

        The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.

        IP Address Range Tool

        Creates regex for IP address range.

        ITTT (If This Then That)

        If this then that – general usage.

        List of Tools

        List of tools on OnlineSales.co.uk


        Look at SERPs volatility.

        Nerdy Data

        Search code online!


        News story notification service, free.


        Turn any URL into an RSS feed – use with IFTTT.


        Free images!


        Great toolset here.

        Remove Duplicate Items

        Ontolo offers a suite of link building software and a few helpful productivity tools for link builders. The remove duplicates tool solves a common problem.

        Scraper for Chrome

        If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.

        Secure Referer Quick Check

        This web page shows your secure (i.e. HTTPS) referrer.

        SEO Automatic

        Bulk status code response checker.

        SEO automatic toolbar

        Browser toolbar – various uses.

        SEO Book Toolbar

        Browser toolbar for SEO.

        SERP Snippet Optimization Tool

        Preview SERP snippet live while writing it.


        Look at SERPs volatility.

        Sitemap Generators

        Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.

        Talk Walker Alerts

        Like Google Alerts.

        Text Expander

        Expand text like MS Word autocomplete.

        User Agent String dot com

        Shows your user agent string.

        What’s My Info

        Get your complete browser information.

        Yahoo Pipes

        A great mashup tool that combines different feeds into content and other magical creations. Used for link building and whatever you can dream of.

        Caption Tube

        Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.


        One-click screen capture recording on Windows or Mac computers with no install for FREE!

        Video Embed Generator

        Create custom embed code for video to include a link: via Phil Nottingham.


        Video hosting.


        Expand a shortened URL.

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        You can greatly improve your efficiency and productivity by using these tools – that certainly has been my experience. I’m confident that you’ll find at least one tool on this list that will be beneficial to you. If you want to download an Excel spreadsheet containing all of these tools you, grab that here. I’m also confident you’ll know of a tool or two that is not listed here that you think should be, so feel free to share those with all of us in the comments below.

        And finally, if you need some help with hands-on best practices to put these tools together for technical SEO wizardry, remember to pick up the ebook.

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        See how Portent can help you own your piece of the web.

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        1. Damn.
          That’s a whole boatload of tools and I stopped reading after the Competition Research and just started scrolling. I have a desire now to do a blog post where I use all of these tools for one site!
          Oh, but you missed a couple of my favorites:
          Raven Tools (Competitive, Link Building, Content and Reporting) http://raventools.com
          Beam Us Up (Research) Free unlimited site crawl toolhttp://beamusup.com
          Licecap (reporting) Free GIF screencap creation tool http://www.cockos.com/licecap/

          1. Thanks Jeremy – feel free to download the spreadsheet, I’ve got the entire list pivot-tabled with “slicers” so you can more easily search, find, sort, and generally have your way with the data. Be sure to ping me when/if you write that blog post!

        2. I thought I had the biggest list of tools but this is marvelously “insane”. The internet now is such a treasure trove of useful things. Have left my blogs for quite a while and its now time to ramp up again. These will keep me busy for months so a HUGE thank you.

        3. All these tools are great, but from a practical standpoint, how do you justify the investment?
          I’m guessing you don’t have subscriptions to all of them at the same time, but what advice would you give to in-house or agency marketers into preparing a business case for this investment, aside from a pithy “it will save you time” argument?
          Really interested in hearing your views on that as someone that has experience with a as wide a toolset as you do.

          1. I don’t have a one size fits all method for you or people in general to convince higher-ups that tools are worth the investment (note that many, many of the tools I shared are free) but one might consider tracking the time it takes to “go the long way” to get data, perform analyses (etc.) compared to the time saved when using a tool multiplied out across time and across clients / tasks as applicable – that way it’s not just “we’ll save time” but “we’ll save X time which translates to Y money saved compared to Z cost of tool”. Hope that helps!

        4. Awesome list!! Thank you for sharing. Another great (free) tool I’ve just recently discovered and begun using for keyword research is Soovle.com. It gives you the top searches for a number of search engines & eCommerce sites based on a keyword that you enter. Pretty interesting data and very fast way to build keyword lists.
          Thanks again!

          1. Thanks, glad you like the list! – Soovle is actually on the download file located at the end of the blog post, but editors had to cut some tools for space on the blog post itself… but thanks for stopping by and commenting!

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